Tourism in Dubai is a part of the Dubai government's strategy to maintain the flow of foreign cash into the emirates. In May 2013, the government of Dubai launched the Dubai Tourism Strategy 2020, with the key objective to attract 20 million visitors a year by 2020 and making Dubai a first choice destination for international leisure travelers as well as business travelers.

Dubai's tourism is based mainly on shopping, but also on its possession of other modern attractions, someone said if you took six months without visiting Dubai, you will surely find lots of new setups, and it’s true. Dubai got ranked as the world's 1st most visited city by international tourists.